What makes a website successful? Is it Aesthetics? Content? Experience? Usability? Probably all of them. Here is all the proof you need:
Website content and engagement statistics
Businesses that post at least 16 pieces of content every month gain 3.5 times more visits than those that publish fewer than four posts (HubSpot).
However, this is not instant - great content can gain value over time. In fact, HubSpot's internal research found that 75% of their blog views and 90% of blog leads came from older posts.
63% of users want to see more polished, curated content from businesses (Adobe).
Quality content that's well researched, engaging and relevant to the user highly influences how a business is perceived.
Most websites have bounce rates between 26% to 70% (Search Engine Journal).
- 25% or lower: Something could be broken
- 26-40%: Amazing
- 41-55%: Nice
- 56-70%: Higher than normal, but typical for certain industries/business types like eCommerce.
- 70% or higher: Very bad, and/or something could be broken.
38% of people will abandon a website if it fails to produce attractive content/layout (Adobe).
Quality content plus a clear, orderly website layout without much clutter will help you increase your online conversions. Focus on the action your users need to take to accomplish their goal, and design your website layout and content accordingly.
Website Design Statistics
First impressions are 94% related to design, visual appeal and website navigation.
Did you know that the look and feel of your website have the most significant impact on first impressions?
Factors that can make your website stand out:
- Clean, exciting, dynamic design
- Easy-to-use navigation
- Relevant, easy-to-read copy and content
- Engaging opening images/videos
94% of people don't trust outdated websites (MyTechlogy).
Would you trust a website if it looks like it was designed in the early 2000s? No right? An outdated website doesn't look credible, and it gives the impression that the business is disreputable.
41% of people prefer simple website design, while 59% want something stunning (Adobe).
Once again, website design statistics favour visually pleasing design. You should create a website that's both attractive and simple to use, however tricky that might be.
Website Experience Statistics
42% of users will leave a website because of poor functionality (Top Design Firms)
Website aesthetics is a significant part of the user experience, but functionality is equally necessary. Your website should be easy to use, intuitive and effortless to navigate if you want to keep users satisfied and on your site.
44% of shoppers will tell their friends about a bad online experience (Neil Patel).
People are more likely to remember bad website experiences better, and they will also tell their friends about it.
Better User Interface could boost your site's conversion rate by 200% (Forrester)
And, visit-to-lead conversion rates can be more than 400% higher on websites with an excellent User Experience.
70% of digital businesses fail because of poor usability (Uxeria)
Investing in UX means you are thinking about your users and what their needs and expectations are from your website. Failing to do that will push your potential customer to switch to a competitor's website.
Mobile User Experience Statistics
On average, users open their phones every 5.6 minutes during the day (Adobe).
We've seen several established businesses in their sector, especially in B2B, neglecting mobile user experience, which can cost them their customers.
61% of users say that if it's hard for them to find what they are looking for on a mobile site, they'd quickly visit another website. (Think with Google).
Not providing a seamless mobile experience is not a viable option. Users expect excellent experiences across all devices, and they'll keep looking for a mobile-friendly website until they find one that satisfies their expectations.
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96% of users visited websites that weren't optimised for mobile (Think With Google).
Google takes mobile user experience very seriously and penalises websites that are not mobile-friendly.
67% of mobile users say that they are more likely to purchase a product or a service from a business with a mobile-friendly website (Think With Google).
Remember, not optimising your website for mobile helps your competitors.
How we can help
Website performance audit: We can help you assess your website's look and feel, code and back-end functionality, loading time and overall speed, SEO performance, and security. We will identify the website problems you face and provide you with recommendations on fixing the issues and improving your website performance.
Improve your existing website: If you are happy with your existing website, but you need to improve its performance, our team can help you enhance the user experience, refresh your brand identity, improve back-end functionality, fix loading time issues, optimise it for search engines, and provide you with better hosting, security and back-up options solutions.
Build and design your new website in record time: Leveraging our ten years of experience in understanding our customers and what they want to achieve, we create beautiful and functional websites in record time. We can help you bring your idea to life and create digital experiences that your customers will want to return to.
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