April 22nd, 2022
For the second consecutive year, our team is coming together to make a difference in honour of Earth Day. We've launched our #ActiveApril campaign, and every step we take is helping to make a positive impact on our planet.
Here's how it works: we track our daily steps and for every 25,000 steps walked, we pledge to plant a tree and donate a meal to those in need through ShareTheMeal, a global organisation active in many countries including Ukraine. This innovative initiative combines physical activity with environmental conservation and humanitarian aid.
Last year, our team's commitment to this cause led to the planting of 300 trees in the picturesque Wharfedale valley. This year, we're determined to raise the bar and make an even bigger impact. Our goal is to walk more, plant more trees, and provide more meals to those in need.
By participating in #ActiveApril, we're not only celebrating our planet but also doing our part in preserving it for future generations. We hope you'll join us in this mission to make a difference and celebrate Earth Day in a meaningful way!
Let's do this ✌️